Monday, February 16, 2009

beyond the Fish Bowl

Aesthetics as I previously touched on are a driving force to communicate emotionally. They formulate a visual message of health and balance. I thought the concept of using Art to teach Marine Biology by J. Malcolm Shick to be plausible. I feel I want to do so much resaerch and experimentation with the quote from Prince Albert I of Monaco whom stated that there are "two directive forces of civilization:Art and Science." As a Marketing student as well I had a time when I was very conflicted between the approache sto visual communication in contrast between the fine art world and the advertising world. However with these obstacles I learned of the power of aesthetics and its ability to reach greater audiences. Like the electric fly trap. The allure creates attention, after the you have the attention, ZAP, or you communicate your message. There is power in beauty and the explorations of such can go far and beyond.

There is a mention of aquariums and these images by Kim Keever came to mind. She creates these almost mystical and majical landscapes within the confines of a fish tank. They are a perfect example to me of playing with not only the power of natural aesthetic, and the recreation of nature, but also of economical strenght in such image work as I touched on before with Bob Ross. Since I was looking at images in the carrie Secrist Gallery catalogue I stumbled upon these other works by David Lefkowitz. He has a show up at Carrie Secrist right now and I think his work is quite interesting on an approach of combining nature and architecture and man made objects.

Kim Keever

David Lefkowitz

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